The magazine which i chose to analyse was heat magazine, issue number 507 dated 3-9 January 2009. Heat magazine is a weekly magazine which is aimed at woman, due to its contents and information which is contained within it.
The title heat magazine refers to the idea of hot and hot news and hot gossip. Therefore the name Heat is a metaphorical name referring to the latest news and the latest gossip as it happens. The title heat is written in a bright red large Georgia font which has a heavy dark drop shadow surrounding it. The title is all written in lowercase.
Along the left edge of the "h" vertically is the magazines website URL in black. www.heatworld.com.
Above the title is the weekly statment; this week it happens to say "This week's hottest celebrity news". Each week the magazine editor decide upon a phrase or statement which they apply above the title usally for entertainment factor.
Below the statment or the phrase which is applyed weekly is the pricing for the magazine, in bold is the british uk price though contained next to this within brackets is the irish, spanish and canry islands price.
Next to the price is the date for which the magazine applys.
The main focal story of this issue is about, body image we see the images for this article is of a jaunt tiny frames Cheryl Cole on the left with a more bosoms curvy Beyonce on the right. Each wearing a bikini. The text in between the two images states in one black box "shocking new body image survey" the text is bold and yellow except for the word "new" which is in white. Below this is a vivid red box. In which is contained the largest of all the text which is the two words "skinny" and "curvy" they're in a large white bold font which is the biggest contained within the cover. Between these two is an off alignment black rectangles shape with the word "VS" in bright yellow. Below this again still in the same text box is the word "plus" in bright yellow and then "what men think of your cellulite , tummies and much more!". Finally again off alignment with the text box and slightly overlaying the images also is a black rectangular text box with the phrase "you'll be surprised!" in a bright yellow bold font. This main story focuses on what men really think of woman's bodies, the insecurities which woman have about their own and research which shows whether men really are interested in the sort of woman that most of us think they are, and how celebrities feel about their bodies and their insecurities.
Surrounding the main story and the title are several smaller images and text which informs of inside story's which can be found within the magazine. Above the title is an image of Alexandra Burke within a lilac rectangular box. The text inside the box shows a small blue box with the words "exclusive new interview inside. The word "exclusive is written in yellow and "new interview" is in white. The largest text in this box is the name "Alexandra" which is written in a large black font which has a white drop Shadow surrounding it. With a quote from the article beneath written in blue.
To the right of this article is a n image of Diana Vickers and Eoughen Quigg smooching with the a pink box with the words "Diana's ex:" in capitals in a white font. Overlaying the image in a white font are the words "I'm going to get Diana back" again in capitals. Overlaying the image and beneath the text is an image of Diana Vickers ex looking rather solemn.
Also overlaying the story jsut mentiones is the bar code for the magazine along with the issue number.
Finally at the bottom of the page are four images to the right. From left to right being Fearne Cotton, Victoria Beckham, Agness Deyn and Jodi Marsh. To the left is a Purple outlines box which has a white centre with the text "Fashion extra!" written inside in the same purple as the outline of the box and again in a bold font all in capitals. Below this is the statement "Best (&worst) looks of 2008" the "(&worst)" is written in the same purple as above yet the rest of the statment is written in a bright pink. On top of each of the images is white text which has a bright pink back ground to them. The text say; "bestdresses?", "worsthair?", "toptrend?" and "worstdressed?". This sections is seperated from the rest of the magazine front covine with an edgy double trared paper break up line.
The colour scheme for the magazine is genrally quite white spread however the main colours which are genralised with heat magazine and their logo would be black, red and white. I have assesed many other heat magazine front covers and noted that bright yellow is also a common occurence within the front covers of the magazines.
From the front cover which i havee chosen to analyse i can see that heat magazine focuses on celebrities. The contents is usually based upon celeb gossip, relationships, style, beauty, fashion, diet and image concearns. Heat magazine also refers to celbritys state of health to do with addiction and other such disorders. The magazine is shown to often focus on the misfortunes of celebirities and embarssments which occur within their day to day lives.
The front cover s in general very bold and eye catching with a heavy focus on colour and appealing to its inteded audience. The frontcovers are very busy with alot of images and text all squished onto one page. Overall i would conclude that the magazine is most probably intended for young woman in their teens to their early 20's whom are intersted in the goosip and misfortunes of others which hold a higher status and role in society over thems selves. The woman would be most likely working class and would live in urban areas rather than in the country side.
This is my view of heat magazine, from one front cover.
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