slide 05 - What Kind of media institution might distribute your media product and why?

Within the media industry their are many publishing, companies however i have chosen to analyse two of the more commonly known publishers; these being Bauer Media and IPC Media. The two companies have many magazines on their books however i have researched into their books and on the slide you can see the logos of each of the companies at the top of the slide. With bauer on the left and IPC on the right. Underneath bauer is the logos of kerrang and Q magazine both two well known magazine which i have analysed, reviewed and look to for inspiration when creating my media product. Beneath IPC i only have the one magazine as i could not find much of evidence of other music magazines which this company distributed. The one magazine is NME, this is the magazine which I had largely used as inspiration and to gain in site, ideas which i could use of adapt into my own product.
As mentioned regularly and shown through my comparisons my magazines image is largely comparative to that of NME and therefore is it wise for my magazine to be distributed by IPC the company which already produces NME of will this cause a conflict in a sense that IPC will not see need for my media product alongside that of the already available NME which already has its loyal customers who help to uphold its reputation and improve its contents. Of course being published by IPC would have its advantages in that it only has one other music magazine on its books and due to my magazine then being its second it would have time and money and focus which it could put into promoting my magazine however IPC only distributed their products within in the UK whereas Bauer work on a much larger scale distributing magazines within the UK, Europe and America. The fact Bauer already has a selection of music magazines on its books can be both an advantage and a disadvantage for my magazine it all depends on the perspective you choose to take. You can say that due to the publisher having many magazine it obviously has a good reputation for promoting magazine effectively and all the names which i have stated are those which are well known though out the industry. However you can take the perspective that Bauer wont have enough time to put into promoting my magazine as their time is already preoccupied with that of the other magazines already on their books. However Bauer is a large multi-national business and therefore when they distribute the magazine on a large scale therefore meaning the magazine would be available to a larger audience and therefore sales should be greater. Due to being larger the magazine is more likely to have larger amounts of finance available to put into the promotion of the magazine. Bauer clearly hold more experience and none of the magazines on their books are focused upon the same target audience and genre combination as my own and therefore they are more likely to accept my magazine onto their books it is for the combination of reasons which i have stated that i have chosen Bauer to be the publishing company for my media product.

Here are the links to both Bauer Media and IPC Media's Website.
Bauer- http://http://www.bauermedia.co.uk/
IPC-http://www.ipcmedia.com/
From these links you can gain exstensive knowledge of the work of both companies and of the magazines which are on their books.